My background spans UX, digital design, frontend development, product development, marketing and communication. That breadth allows me to work across the boundaries that often slow digital initiatives down: between business and technology, product and marketing, strategy and execution.
Skills
- Product and service leadership
- Cross-functional leadership
- Customer and product experience
- Product strategy and concept development
- Stakeholder and executive collaboration
- Requirements and prioritisation
- Development process and quality
- Marketing and product communication
- Service design and UX
Selected assignments
DSV (formerly DB Schenker): Skicka Enkelt
Project manager, Product and design lead · 2023 – present
Digital service for booking and sending parcels and freight, built on a transport management system and integrated with DSV's systems. Delivered with TMS provider Zhipster.
- Lead coordination between DSV, the system vendor and development team, including priorities, dependencies and ongoing status reporting
- Translate business needs and operational requirements into concrete product changes and development priorities
- Lead work across product, UX and technical implementation in a service with several organisational and system dependencies
- Managed service changes following DSV's acquisition of DB Schenker, including domain, product name and related transition work
- Developed a roadmap proposal for Boka Landtransport, connecting target groups and business goals to desired behaviours and product functionality
- Led the WCAG accessibility audit and followed up remediation with the development team
- Contributed hands-on design and requirements work when needed
Boplats Väst: Landlord portal, listings portal and member portal
Product Owner, UX and concept lead · Aug 2022 – Jun 2026
Municipal housing agency owned by the City of Gothenburg, serving more than 280,000 registered home seekers and around 10,000 unique visitors a day. Started as UX designer and moved into a broader product leadership role, leading requirements, concept and design work for three connected digital services: a landlord portal, listings portal and member portal.
- Led product and concept work across business, design and development
- Translated a dense regulatory framework – including queue time, priority rules and income requirements – into service flows, requirements and product decisions
- Worked closely with the business to define needs, priorities and target states
- Designed and facilitated workshops, including impact mapping and structured decision sessions
- Established prototypes and a component library as shared material for stakeholders and the development team
- Structured test themes and used findings to drive improvements in landlord and internal workflows
- Worked closely with the in-house development team throughout implementation
Zhipster: Customer and product experience for a transport management system
CXO consultant · 2024 – 2025
Broad strategic and operational role in a growing TMS company, working across product experience, development practices and market communication.
- Worked across management, product, design and development to improve the overall customer and product experience
- Helped identify and establish development processes that supported quality, collaboration and clearer decision-making
- Worked with product structure and UX to make a complex transport management system easier to understand and use
- Developed communication concepts and marketing strategies to explain the product, its value and its position in the market
- Connected product development with external communication so that what was being built and what was being sold told the same story
- Supported management on broader questions around product direction, customer experience and positioning
Lyreco Sverige AB: Product, UX and service development
2020 – present
Long-term work across product, service design, accessibility, e-commerce and internal development practices in enterprise B2B e-commerce.
- Developed concepts and flows for new digital services, including textile repair and customised print ordering
- Worked with product data and digital commerce for an assortment of around 45,000 articles
- Helped establish a reusable component approach for the development team
- Led accessibility workshops for developers in Poland and the marketing organisation in Sweden
- Facilitated strategy work with sustainability managers on how sustainability should be reflected in the digital offering and how the service could influence customer behaviour
- Worked across business, UX and development rather than within a single design discipline
Experience
- Founder · Product & Service Lead, Wish You Were Here · 2022 – present
- Head of Marketing / Digital Strategist, Mardi Gras Digital · 2020 – 2022
- Concept Director / Head of Strategy and Design, Wipcore AB · 2016 – 2020
- Group Manager Front End & UX / UX Designer, Star Republic · 2010 – 2016
- Senior UI Designer, Volvo IT · 2012 – 2012
- UI Developer, Way2IT Solutions AB · 2008 – 2010
- Web Master / Web Designer, Kanozi Arkitekter AB · 2006 – 2007
- Web Developer, Whyte Web Interactive · 2005 – 2005
Education and certification
- Grafit, Gothenburg · 2004 – 2006
- inRiver Certified Business Consultant
Languages
Swedish (Native), English (Fluent)
Contact
Enquiries go through Wish You Were Here: hello@wishyouwerehere.se
Published by Wish You Were Here. Updated 6 November 2026.
The same profile as data, following OpenConsultant:
/konsulter/jonas-modin.json