{ "$schema": "https://openconsultant.io/schemas/v0.1/schema.json", "basics": { "name": "Jonas Modin", "label": "Product, service and experience leadership", "summary": "Product and service development leader with nearly 20 years in digital products, services and technology. Over the past decade, my work has increasingly moved from producing individual design deliverables to leading teams, shaping direction and helping organisations make better decisions about what to build, how to build it and how to bring it to market.\n\nMy background spans UX, digital design, frontend development, product development, marketing and communication. That breadth allows me to work across the boundaries that often slow digital initiatives down: between business and technology, product and marketing, strategy and execution.", "image": "https://cdn.sanity.io/images/um2plpog/production/8bba753a90fca383b7b468c547edcd700af0aff6-512x512.png?w=512&h=512&fit=crop&auto=format&q=75", "location": { "city": "Gothenburg", "countryCode": "SE" } }, "work": [ { "name": "Wish You Were Here", "position": "Founder · Product & Service Lead", "startDate": "2022" }, { "endDate": "2022", "name": "Mardi Gras Digital", "position": "Head of Marketing / Digital Strategist", "startDate": "2020" }, { "endDate": "2020", "name": "Wipcore AB", "position": "Concept Director / Head of Strategy and Design", "startDate": "2016" }, { "endDate": "2016", "name": "Star Republic", "position": "Group Manager Front End & UX / UX Designer", "startDate": "2010" }, { "endDate": "2012", "name": "Volvo IT", "position": "Senior UI Designer", "startDate": "2012" }, { "endDate": "2010", "name": "Way2IT Solutions AB", "position": "UI Developer", "startDate": "2008" }, { "endDate": "2007", "name": "Kanozi Arkitekter AB", "position": "Web Master / Web Designer", "startDate": "2006" }, { "endDate": "2005", "name": "Whyte Web Interactive", "position": "Web Developer", "startDate": "2005" } ], "skills": [ { "name": "Product and service leadership" }, { "name": "Cross-functional leadership" }, { "name": "Customer and product experience" }, { "name": "Product strategy and concept development" }, { "name": "Stakeholder and executive collaboration" }, { "name": "Requirements and prioritisation" }, { "name": "Development process and quality" }, { "name": "Marketing and product communication" }, { "name": "Service design and UX" } ], "education": [ { "endDate": "2006", "institution": "Grafit, Gothenburg", "startDate": "2004" } ], "certificates": [ { "name": "inRiver Certified Business Consultant" } ], "projects": [ { "description": "Digital service for booking and sending parcels and freight, built on a transport management system and integrated with DSV's systems. Delivered with TMS provider Zhipster.", "entity": "DSV (formerly DB Schenker)", "highlights": [ "Lead coordination between DSV, the system vendor and development team, including priorities, dependencies and ongoing status reporting", "Translate business needs and operational requirements into concrete product changes and development priorities", "Lead work across product, UX and technical implementation in a service with several organisational and system dependencies", "Managed service changes following DSV's acquisition of DB Schenker, including domain, product name and related transition work", "Developed a roadmap proposal for Boka Landtransport, connecting target groups and business goals to desired behaviours and product functionality", "Led the WCAG accessibility audit and followed up remediation with the development team", "Contributed hands-on design and requirements work when needed" ], "name": "Skicka Enkelt", "roles": [ "Project manager", "Product and design lead" ], "startDate": "2023" }, { "description": "Municipal housing agency owned by the City of Gothenburg, serving more than 280,000 registered home seekers and around 10,000 unique visitors a day. Started as UX designer and moved into a broader product leadership role, leading requirements, concept and design work for three connected digital services: a landlord portal, listings portal and member portal.", "endDate": "2026-06", "entity": "Boplats Väst", "highlights": [ "Led product and concept work across business, design and development", "Translated a dense regulatory framework – including queue time, priority rules and income requirements – into service flows, requirements and product decisions", "Worked closely with the business to define needs, priorities and target states", "Designed and facilitated workshops, including impact mapping and structured decision sessions", "Established prototypes and a component library as shared material for stakeholders and the development team", "Structured test themes and used findings to drive improvements in landlord and internal workflows", "Worked closely with the in-house development team throughout implementation" ], "name": "Landlord portal, listings portal and member portal", "roles": [ "Product Owner", "UX and concept lead" ], "startDate": "2022-08" }, { "description": "Broad strategic and operational role in a growing TMS company, working across product experience, development practices and market communication.", "endDate": "2025", "entity": "Zhipster", "highlights": [ "Worked across management, product, design and development to improve the overall customer and product experience", "Helped identify and establish development processes that supported quality, collaboration and clearer decision-making", "Worked with product structure and UX to make a complex transport management system easier to understand and use", "Developed communication concepts and marketing strategies to explain the product, its value and its position in the market", "Connected product development with external communication so that what was being built and what was being sold told the same story", "Supported management on broader questions around product direction, customer experience and positioning" ], "name": "Customer and product experience for a transport management system", "roles": [ "CXO consultant" ], "startDate": "2024" }, { "description": "Long-term work across product, service design, accessibility, e-commerce and internal development practices in enterprise B2B e-commerce.", "entity": "Lyreco Sverige AB", "highlights": [ "Developed concepts and flows for new digital services, including textile repair and customised print ordering", "Worked with product data and digital commerce for an assortment of around 45,000 articles", "Helped establish a reusable component approach for the development team", "Led accessibility workshops for developers in Poland and the marketing organisation in Sweden", "Facilitated strategy work with sustainability managers on how sustainability should be reflected in the digital offering and how the service could influence customer behaviour", "Worked across business, UX and development rather than within a single design discipline" ], "name": "Product, UX and service development", "startDate": "2020" } ], "languages": [ { "fluency": "Native", "language": "Swedish" }, { "fluency": "Fluent", "language": "English" } ], "openconsultant": { "schemaVersion": "0.1.0", "id": "person-9713987fcffd", "canonicalUrl": "https://wishyouwerehere.se/konsulter/jonas-modin.json", "company": { "name": "Wish You Were Here", "url": "https://wishyouwerehere.se/" }, "availability": { "status": "unknown" }, "locations": [ { "city": "Gothenburg", "countryCode": "SE" } ], "contact": { "name": "Wish You Were Here", "email": "hello@wishyouwerehere.se", "url": "https://wishyouwerehere.se/kontakt/" }, "updatedAt": "2026-11-06T13:53:20Z", "htmlUrl": "https://wishyouwerehere.se/konsulter/jonas-modin/" } }